In recent times, mobile technology has advanced by leaps and bounds, turning smartphones into essential tools for our communication, work, information and entertainment. This expansion has allowed different industries to integrate equipment and platforms, allowing better communication with their customers.
This means a great advantage for all those companies that need to promote themselves and create ties with their customers, since with a good management of mobile marketing strategies, a high percentage of success can be ensured in any market.
The mobile marketing has emerged as a response to high demand possessing the mobile phone market today, where there is very little number of people do not have a smartphone and keep in constant communication and interaction through social networks, mobile web and other Applications.
Due to this great demand , mobile marketing strategies have yielded truly amazing results, increasing the number of sales and customers of any company, giving customers a closer view of the products and services it can provide.
Mobile marketing strategies for the sale of apartment promotions:
Why is mobile technology a great advantage for companies like blue world city Islamabad in the real estate sector?
The vast majority of people who own a mobile phone make constant use of it, staying connected to a mobile web through which they can interact with their friends and use it to obtain information about different companies or services, and it is there where mobile marketing strategies come into play.
As we are always connected to our mobile devices, we are more attentive to the information we see on it and that is why mobile marketing is highly effective, because we not only observe the information of the services and properties of the promoter, but we can actively send (push, notifications, ads) quickly and easily.
Among the most relevant mobile marketing strategies in the real estate market are:
- Capture of contacts in mobile platform: We can capture contacts for a real estate promotion based on the searches that the user is carrying out.
- Sending notifications: We can actively send messages directly to the user’s mobile if they have given us their permission on a web page or through a mobile application.
- Creation of a mobile application: In the real estate market, applications that allow you to search for houses or apartments are in great demand, especially for developers. Therefore, a good strategy is to hire a web programmer to design a special application for your real estate company, in which your clients have access to all the information they need about the properties you have in development, contacting the real estate advisers directly for the future lease or purchase.
- Virtual visits through YouTube or Skype: This is considered one of the most current mobile marketing strategies, it involves visits to houses that are broadcast live to future buyers through a streaming on YouTube or Skype on their phones. mobiles.
- In this visit, each of the parts of the house is shown to the interested party without having to move to the place, just by activating the camera and starting the live the person from the real estate office will see the whole place.
- Creation of informative profiles on social networks: This turns out to be one of the most striking and easy-to-implement strategies for companies, since it is only about creating profiles on different social networks and sharing all the information related to the acquisition of homes or apartments , but also the management of the work and customer service.
One of the main elements of success is adaptation, for this reason real estate companies must adapt to the new times taking all the advantages that mobile technology offers us and the strategies to promote each of their homes more effectively.
So mobile marketing strategies are undoubtedly one of the best ways to help your company grow, increase your sales and connect more efficiently with your clients, who seek the best advice within a market as competitive as the market. real estate.
Digital Transformation In The Real Estate Industry Explained In 6 Steps
As in all markets, the Internet has come to completely change the real estate sector. Every day, 90% of purchases start on the Internet and from there they want to satisfy their needs, even looking for their new home.
As a summary, in this post we explain the main technological disruptions that are entering the Real Estate business with force.
Online marketing the first digital step of the real estate sector
One of the first steps on the road to digitization is advertising on the Internet. Thanks to the fragmentation of the Internet audience, real estate developers and agencies can carry out personalized campaigns for each type of buyer.
Online marketing makes it possible to impact specific segments of the population and provide specific return on investment data.
Either through social networks or via direct mail to the user’s mailbox, advertising on the Internet is no longer like it used to be. In addition, you can experiment with other types of advertising such as creating quality content that attracts links to your website.
Face-to-face contacts in the social world
Social networks like Facebook, Instagram, Twitter or LinkedIn are here to stay. Each one has its audience and if your target is there, you must adapt. But being in networks does not only imply creating advertising campaigns.
On the contrary, a good Community Manager cares about their community and serves them thinking about what is behind the screen, people. If a company only wants to sell in networks, it is going astray.
In social networks, the deal becomes closer, despite the fact that the real estate sector is more formal than other markets, the social network channel makes it more direct and faster . Social networks link the brand with the customer more, therefore user service is the norm.
SEO on your real estate website so that they find you
Apart from paying to generate advertising in search engines or campaigns in networks, a digital real estate must have a professional website. If it is edited thinking about positioning in SEO , the web will get to be in the first positions of Google and attract clicks in a natural way.
It is very important to find and work on specific terms, as well as long-tail keywords that give specific answers to user questions. Thanks to good SEO, the web will receive traffic from future clients, users wanting to buy a home who search on the Internet.
Big Data: understand the needs of your customers
Our lives are connected to the Internet. Searches on Google and the rest of the steps on other websites leave a long string of data that helps companies better understand the needs and tastes of each potential customer.
Using Big Data techniques, detailed robot portraits are made to know the demand. Likewise, if housing developments are built for a specific demand, the investment risk is reduced.
Gain flexibility and transparency with Blockchain
Internet facilitates connectivity at all scales. In addition to between user and brand between promoter with public or financial entities. In other words, the Blockchain system makes it possible to streamline the home buying process, since all the parties involved are part of the same communication channel.
The chain of blocks is a public network where all the property records are located, so if someone wants to buy a flat, they have access to the history of the property in a public way and can buy it avoiding intermediaries and unnecessary procedures.
Uniting technology with real estate, companies called Tajarat properties were born. That is, startups that work to streamline the real estate sector. They base their work on digitization, renewing the Real Estate market and adapting traditional companies to the new norms of the digital landscape.
We hope this review of the digital revolution in the real estate market has been useful to you. The future is exciting as the real estate industry is making the change and has many avenues to move forward and evolve.
Science fiction literature has delighted us with dystopian works where cities became real prisons for human beings. Where houses are inert and hermetic niches where to live badly. Now, science and new trends teach a path away from 1984 or Brave New World. The future of cities passes through interaction with their residents and with a human-adapted design.
The role of the real estate sector in the cities of the future
The Real Estate can no longer act alone but must understand the needs of each city to grow with it, accompany each other. Thanks to the knowledge through Big Data, the demand of the real estate market can be predicted , as well as the specific needs of each urban center.
Furthermore, much of the information collected by technological sensors comes from real estate assets. For example, basement drains, free parking spaces, peaks
in hours of entry to work buildings, or even the production of energy from solar panels in private homes.
This large amount of data is collected in the building itself and sent to management centers to process information and make decisions. That is why the real estate sector must be integrated into the city, collect the inputs of the people who live there and contribute their grain of sand to make decisions.