A demand study is a research project that seeks to collect data on the market and analyze aspects of our potential consumers, to know what they want, in order to have objective data on our real estate promotions and to be able to sell better.
In the case of the real estate sector Tajarat properties, it is very important to focus on knowing the demand locally.
With the new data we get, we can launch new projects, better target current ones, or improve sales.
It is also necessary, to have more complete information, rely on information from the competition, that is, a study of the offer. By analyzing the competition, we can offer better guarantees and generate better opportunities for clients, compared to other Real Estate options.
After analyzing the objective information of our study, we will be able to determine the purchasing needs, if our project is suitable in each geographical area studied and if we are reaching the desired target. Everything you need to create a buyer profile.
What is the target audience and how to define it?
The target or target audience are those people who are looking in the market for what we can offer them. As basic data, it is important to know certain information: age, gender, socio-economic indices and data, educational level, purchasing habits, occupation, geographical location and interests in the market.
Especially in the real estate sector it is very important to know all these aspects of our users . To define them we have to do a demand study that creates profiles of our potential buyers.
To create these models of potential consumers, the information must be classified according to their common needs or customer niches, giving them a personalized approach .
How to plan the demand study for the real estate sector?
The data that we obtain from the demand study must be segmented in a concrete way, so that we can draw conclusions as clear as possible. We can segment by social profile, economic profile, by the product they are looking for, such as the type of floor, etc.
To begin with the demand study, you must have a questionnaire created to obtain the information we want . We can ask general questions such as: what is the average price that would be paid? What is the profile of the people who live in that particular place? or what is your purchasing power?
It is important to know the common demands and interests of all the groups that we consider our potential clients, as well as of our audiences that we have previously segmented. In this way, we will find the meeting point and the differences between them.
What is the best way to do a demand study in the real estate sector ?
There are many ways to do a demand study through primary sources. In Real Estate an important support can be through a call center, since more complete information is obtained and with clearer data.
The information collected comes first-hand through the users themselves . In a call center, you can observe everything from customer consumption behavior to applying questionnaires with direct and specific questions.
The data obtained from the call can be very detailed, providing a good understanding of the current situation and its future dimension. The correct understanding of the data will help us to better plan the strategy to follow.
The information collected will allow us to make better informed decisions and with a smaller margin of error, to know the points in favor and those that we have against.
To complement our information, we can make use of secondary sources, through public research , for example, the National Institute of Statistics, which give us some data to help us better understand and interpret our own research.
Would you like to get to know your potential client better? The demand study is the best way to start. Share this information if you think it can help you.
The most important thing for any real estate company is to get sales or rentals. You must know your customers, know what they are looking for and how they interact with you. To do this, we must analyze your purchase process by applying the conversion funnel.
In real estate marketing there are different actions to ensure that the first approach of a potential client ends up converting, that is, making a transaction. This plan is called a purchase process , sales funnel, although it is also known as a sales funnel or conversion funnel.
What is the sales funnel for?
It is a term used to define the stages that a person goes through from the moment they know the service until they end up buying or acquiring a service. Let’s say you start with an Internet search for the apartments of a newly married couple and end with the handing over of the keys to what will be their new home.
All information gathered is important because during the development of the process some potential customers are in some stage of the funnel, but quiet, that information also é n is valuable to know our visitors and improve sales.
These can be people who just want to find out about the latest in the real estate market of rudn enclave executive block , such as potential long-term buyers or future short-term clients. We keep that information and keep working, in case at some point we get it to convert.
Stages of the conversion funnel in real estate
Each phase has its peculiarities, also fed by the type of service offered. In Real Estate it is important to establish a strategy that makes a person interested in a flat end up hiring our services after a few steps in which we will gain their attention, and above all, their trust.
The first step is to find the interested parties. Buying or renting homes is one of the most dynamic markets there is today.
We can divide the stages as follows:
How the stages of the salts funnel differ
Many users will reach your real estate website through different input channels, of which only some will subscribe to your newsletter or social networks. There we have the first filter.
The interaction stage is when some of those interested parties really consider hiring your services or buying your product and begin to interact.
It’s time to capture their interest and don’t miss out! You have to give them a difference with your competitors, for example, convince them that they will find the most beautiful houses, the best located apartments, the cheapest prices and the most comfortable payment plans.
Since we have client prospects, with a very defined profile, in the selection phase we get them to advance and show interest in the services.
The last stage must culminate with the conversion into sales. The most important thing is to use a segmentation strategy according to the needs of each user and offer them a personalized service, so it will be easier to reach the final goal: the sale.
The epilogue of the conversion funnel is loyalty. That is, once the client is won, it must be kept, so that he knows that we will always be here when he needs a new real estate asset.
How to interpret the results of the conversion funnel?
First the simplest: if you are applying a successful strategy it will show in your numbers. The way to measure is knowing the percentage of visits you have received for each channel and the amount that ended up being converted into a real estate sale or rental.
If the process has worked for you, it is best to optimize it so that it constantly improves and you have broader results. If it did not work as you expected, it is best to experiment with other ways until you find the most suitable one for your target audience.
In addition, comparing the users of the Knowledge stage with those of Interaction, it is possible to improve the landing page or other aspects that fail in the purchase process.
It is a long development but it is worth it. Do you want to define a strategy to have more conversions? Do you lose users in the purchase process? Perhaps the conversion funnel should be rethought. If you think it is an interesting topic and / or you want to improve your website, share this information!
Since the beginning of time, corporate identity has been a friend that we tend to easily put aside: because we always do it the same way (for 15 years), because our clients already know us, because we have a lot of work and this is not a priority … excuses are endless.
But we will tell you something in this article: why corporate image matters (or as the best hipster call it, branding).
To get to the point, and start your Marketing plan to be the one that snaps its fingers in the market to the rhythm of the best rock and roll, here are 7 tricks to make your corporate identity the envy of the neighborhood.
Branding is the personality of the company
The corporate identity of the company, or of the project you have in hand, has to reflect what makes it different from other competitors, what you can offer the client that others cannot.
The only two ways out that we have left is to distinguish ourselves or to extinguish ourselves.
Define the image (logo, colors, fonts) and how you want to communicate it (serious, international, close,…) We recognize that with a little art you can create fantastic wonders that make the corporate image never go unnoticed. Take into account these two pillars to develop the corporate identity of the company or the project.